The unrelenting day–to–day stress of modern living—is a major factor contributing to the chronic exhaustion, declining health of people of all ages and a significant impactor of skin health. As more and more people have started to understand, the demand for good skincare products has increased rapidly over time. The consumers have become active and extra cautious about the ingredients and their concentrations to look out for products with long term and instant benefits.
We know that not all heroes wear capes. Some emerge out of the blue as saviors. That’s exactly how this brand in talks today that’s going viral everywhere is. It acts watchful protectors for our skin. A hero that we not only deserve but also the one we all need right now!
Dolfeia Skincare is a brand, Backed by Science and Powered by Ocean, that is committed to providing its customers with the most innovative skincare wellness. The brand launched its first product in 2021, namely AHA BHA SEA ALGAE Miracle Mask, which is one of the most trending products on Instagram right now. They are the only brand in India that is using the most Advance Skin Cell Renewal technology to formulate their products. Talk about the future of skincare and they are already 10 steps ahead.
Their vision is to bring skincare professionals of all stripes together to work as a team, using scientifically proven formulas and technologies, to help people achieve the healthiest, most beautiful skin possible.
Leveraging the unique formulation and the benefits of Highly expensive ingredients, this brand has been able to penetrate its high-quality product around places. People are going gaga to get their mask as it runs out of stock every month. The brand knows the importance of offering a highly differentiated experience to its customers and excite them every now and then with celebrity promotions and marketing campaigns.
Brand philosophy and strategy
“Our aim is to push the boundaries of skin cell science & maximizing skin’s natural radiance. We believe in transparency, result oriented approach & insight when beauty products are being developed” said, Claire Maiz, Marketing director at Dolfeia Skincare.
“Everything we’ve added in our product is of exceptional quality. Today, quality is no longer defined by merely price points. Quality today means being authentic, being different, being functional, being beautiful and being sensibly priced, even to the wealthy & we chose to serve the educated, the curious and the intelligent who appreciate our dedication to this very genuine definition of quality.
We aim to go ‘clean’ with our products, with an uncluttered ingredients list, free from harmful chemicals, sulphate, mineral oils and parabens- A check list for skintelligent customers these days before deciding a product. All our products are made from very high concentrations of actives but at the same time balanced and suitable for even people with sensitive skin” she added.
From clinically tested ingredients such as AHA, BHA, Vitamin C, Niacinamide, Arbutin to Ocean derived Sea Algae, is here to address all needs of their customers from exfoliation, even skin tone, brighter complexion, soothing skin and dark spots/ acne to Unlock the Skin’s Ultimate Radiance.
Prioritizing skin health and longevity like before, the brand will be introducing a new product into the marketplace in the month of Feb’22 this year with lifelong commitment to wellness backed by science. The company has charted its next phase of growth, with respect to launching new products, targeting not only millennials for growth but also higher age group from 35-50 years. The unique composition of their ingredients is what will set their products apart from other products in this lane. To strike the perfect balance between maintaining a unique strategy and providing researched based formulas in their products is how this brand plans to bring the Next Skincare Revolution in India!