Radisson Blu, the iconic hotel brand driven by innovation and design, launches ‘The Art of Weddings’, a campaign created exclusively for the India market.
Building on the brand’s global ‘Something Blu, A Wedding of a Kind’ concept, the initiative will run
across all of India’s 34 Radisson Blu hotels. Aimed at establishing the upper-upscale brand as the
venue of choice for weddings and bridal related events, ‘The Art of Weddings’ is targeted at new
age Indian couples and brings together the finest names in wedding services for a truly elegant,
stylish and sophisticated wedding experience. Special privileges such as food and beverage
discounts and a bonus of 25,000 Club Carlson SM Gold Points, will be extended to all wedding
bookings made at Radisson Blu hotels across India during the campaign period.
‘The Art of Weddings’ will roll out in the form of a two-day lavish experiential ‘Wedding Fair’ at
Radisson Blu Hotel New Delhi Paschim Vihar on August 25 and 26 and Radisson Blu Hotel Indore
on September 2 and 3. Partnering with the campaign are – India’s finest couture designer, Payal
Singhal who will present ‘The Azure Collection’, an exclusive line designed for Radisson Blu;
renowned celebrity chef from Radisson Blu, Rakesh Sethi and his specially curated signature
dishes; Ramit Batra, acclaimed destination wedding photographer and storyteller, who ties together
vibrant and colourful memories of weddings through his photography; Puneet Gupta and his
fashionable, bespoke wedding invitation designs; Jewels D’Allure that will bring together
personalised, high-end jewellery and Eclairs Cakes; a specialist in designer wedding cakes.
Leading make-up artist Kangana Kochhar will also participate in the New Delhi Fair to help would-
be brides look their best on their special day.
Bespoke wedding packages include Silver and Gold Tier options with highlights such as signature
dishes by Rakesh Sethi, a complimentary upgrade to Club Carlson SM Silver/Gold status and
exclusive offers with local sari houses, jewellers and florists. Couples who book a wedding at either
Radisson Blu Hotel New Delhi Paschim Vihar or Radisson Blu Indore Hotel during the ‘Fairs’ also
stand a chance to win specially crafted Payal Singhal outfits worth INR 50,000 each.
Experiential workshops are also a key feature at the ‘Wedding Fairs’. Attendees will learn how to
create an unforgettable destination wedding, select an ideal wedding invitation, trousseau
gift packing techniques and latest trends, styles and flavours in the world of wedding cakes and
much more. An exclusive session with Payal Singhal on a bride’s trousseau is also open for first 20
registrations in each city.
Sandy Russell, vice president, commercial operations, Asia Pacific, Carlson Rezidor Hotel Group
said, “India is a very important market for us where we are committed to strengthening our brand
presence. The ‘Art of Weddings’ taps on the huge potential of the wedding market in India and is
unique in its targeting, delivery and reach. The campaign is designed to create personalised
wedding experiences and we are confident that the campaign will resonate strongly with consumers
in the country.”
Raj Rana, chief executive officer, South Asia, Carlson Rezidor Hotel Group said, “We are excited to
launch The Art of Weddings in India where we have Radisson Blu hotels located in primary and
secondary cities. We believe that Radisson Blu with its service philosophy of ‘Yes I Can! SM is
uniquely positioned to deliver a one-stop destination for all wedding needs of the Indian consumer.
By introducing this campaign across all Radisson Blu hotels in India at one-go, we have ensured an
inclusive, consistent and seamless experience for all guests looking to book their special occasion
with us and we hope to leverage our strong brand presence across the country to maximise guest
Radisson Blu Hotel New Delhi Paschim Vihar offers ‘Olympus’, a spectacular, one-of- a-kind
banqueting facility, spread over 12,000 square feet with a sky view deck. The hotel’s wedding
specialists work with guests to create themed interiors with customised food and beverage menus to
ensure the best wedding experience. Radisson Blu Hotel Indore encompasses over 3,250 square
meters of modern and elegant blowout banquet space to hold cocktail receptions, sit-down dinners
and stand-up buffets. The hotel closely assists in providing solutions for every requirement from the
wedding ceremony to the honeymoon through stylish venue, chic accommodation and exquisite
Entrance is free and open to the public at both ‘Wedding Fairs’. For additional information on ‘The
Art of Weddings’, please visit: